Near Field ID Pet Scanner

Pet-ID started to suffer problems with their handheld scanners and needed a new manufacturing partner

Near Field ID Pet Scanner

The Challenge

Pet-ID, a leading provider of pet microchips, had started to suffer problems with their easy-to-use handheld scanners. Hoping to cut costs, they had ventured offshore for volume manufacturing, but issues with the Asia-based supplier soon became unmanageable. BitBox was apprioached to provide issue resolution and UK based manufacturing for the next batch of products.

Our in-house electronics and software engineers discovered that the overseas manufacturer had significantly altered the product design without permission and source code was missing. This meant that it was not possible for BitBox, or anyone, to 'just' replicate the existing model.

Our challenge was to deliver a solution quickly enabling our client to continue to provide the scanners, thus minimising financial loss and preserving the company’s reputation.

The BitBox approach

We worked closely with MD Jo Briault to recover Pet-ID’s investments and get reliable products back on the market.

Our design team:

  • Reclaimed as much of the existing design as they could.
  • Refined the design to be more suitable to volume manufacturing.
  • Added simpler yet innovative ARM® chip and firmware to improve usability.
  • Ensured components chosen were suited to the expected product life cycle.
  • Ensured the intellectual property of the design remained with Pet-ID.

Our manufacturing team then:

  • Used BitBox's proven approach to controlled manufacturing quality, including in-line Automated Optical Inspection (AOI) to identify any potential issues early in the process, saving time, money and preventing production delays.
  • Implemented advanced testing to prove product quality and reliability.
  • Installed the assembled boards in to enclosures supplied by the client and then in to final customer packaging, ensuring our client received a complete solution, not simply the electronic components.


Within three months of receiving the order, BitBox had redesigned, prototyped and begun volume manufacturing the new high quality scanners. In addition, BitBox's manufacturing team are now proactively managing the product life cycle and monitoring components for any potential obsolescence issues to ensure the product remains current. Pet-ID and their customers have access to quality products with full confidence in our BitBox Return Merchandise Authorisation warranty.


To explore taking your idea to market or bringing a product back to the UK for issue resolution, please contact us.